From Our Journal

Buying guides, care tips, and insights from three generations of jewellers.

• Buying GuideJune 28, 2026

  How to Check BIS Hallmark & HUID Before Buying Gold

  The 6-digit HUID code is your guarantee of purity. Learn how to verify any gold jewellery in under a minute using the BIS Care app.

• InvestmentJune 14, 2026

  Gold vs Diamond: What Holds Value Better in 2026?

  We break down resale value, buyback policies, and making charges so you can make an informed investment decision.

• Care TipsMay 30, 2026

  5 Tips to Keep Your Gold Jewellery Shining for Decades

  From storing pieces separately to avoiding perfume contact — simple habits that protect your jewellery for generations.

• BridalMay 12, 2026

  Choosing the Perfect Bridal Set: A Complete Checklist

  Neckline, weight, stone work, and budget — everything a bride-to-be should consider before selecting her wedding jewellery.